 |
training for conferences, exhibitions and events |
|
public courses |
|
a marketing course |
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Course content: Core copywriting principles and how they apply to conferences + Why do people attend conferences? Relating your copy to this + Some core copywriting principles — AICDA and FAB + Understanding your core conference proposition and your target market Maximising the impact of the front cover + Developing a powerful conference title and making the most of strap lines + Developing a brand and applying it through the brochure + How to use conference highlights and key speakers most effectively + What else should be on the front cover — slashes, corner cuts, testimonials Techniques for writing hard hitting brochure copy + Bullet points, numbers and facts + Effective use of buzzwords and jargon + Evaluating the use of testimonials, PSs, and SIBs Top tips for covering letters + What sort of words — simple — not simplistic + The use of PS’s + Handwritten versus typed? Translating your copy to the web + Moving people through your site + Linking conventions + Creativity vs solid copy + Editing for Length Creating effective emails and bloggs to sell your event + Top tips on how to write a better subject line + Language structure and style + Building relationships through email Writing press releases that get used + Understand how journalists work and what they need from you + Writing press releases for on-line use + Plan and run a PR campaign that really turns into column inches + Getting the right overall tone and structure
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
