the media house » Copywriting for conferences, exhibitions and events

An event for all conference producers and marketing professionals who want to write incisive, attention grabbing copy that attracts delegates with power and conviction


		Copywriting is easy isn’t it? Just put together a few words, send out your brochure and sit back and wait for the bookings to come in. Well, if you want to waste all your research and throw away money that’s exactly what you do. Or you could learn how to plan and use the right techniques to make your conference copywriting more effective and get some real results.

Course content:
Core copywriting principles and how they apply to conferences
+	Why do people attend conferences? Relating your copy to this
+	Some core copywriting principles — AICDA and FAB
+	Understanding your core conference proposition and your target market
Maximising the impact of the front cover
+	Developing a powerful conference title and making the most of strap lines
+	Developing a brand and applying it through the brochure
+	How to use conference highlights and key speakers most effectively
+	What else should be on the front cover — slashes, corner cuts, testimonials
Techniques for writing hard hitting brochure copy
+	Bullet points, numbers and facts
+	Effective use of buzzwords and jargon
+	Evaluating the use of testimonials, PSs, and SIBs
Top tips for covering letters
+	What sort of words — simple — not simplistic
+	The use of PS’s
+	Handwritten versus typed?
Translating your copy to the web
+	Moving people through your site
+	Linking conventions
+	Creativity vs solid copy
+	Editing for Length
Creating effective emails and bloggs to sell your event
+	Top tips on how to write a better subject line
+	Language structure and style
+	Building relationships through email

» Book this course

CPD Accreditation

This course has been accredited by The Chartered Institute of Marketing. By attending this programme you will be entitled to 6 CPD poins.

Who should attend?
An amazing 80% of conference producers surveyed said they struggled in writing really good copy. Many felt they wasted valuable time trying to create copy which accurately and effectively sold their event.

Great copy can be a powerful sales tool and can make a significant difference in securing delegates. So, if you are new to conferences or are one of the 80% who think your copywriting skills could be improved, this course is for you.

Course dates:
please call for dates

Course duration:
One day

Course venue:
CCT Venues, London

Course cost:
£495 plus VAT for all commercial companies

£445 plus VAT for all associations and not-for-profit organisations

Very informative and refreshed my memory of what we should be doing.
Sarah Gasson, Marketing Executive, William Reed Conferences

Call +44 (0)208 374 1712 for more information