| why you should attend |
| Internet marketing has revolutionised the cost base of events and radically changed the way they are marketed. This course focuses on getting the most out of internet marketing whether it is by getting more visitors to your website through search engine optimisations and improved pay per click or by implementing the latest email strategies.
Fundamental techniques such as improving “natural” search engine rankings and boosting delegate sales will be included as well as practical approaches to email marketing from basic success factors to advanced targeting, tracking and testing. The content is devised to be relevant if you are marketing conferences, seminars, courses or large-scale events.
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| who should attend? |
| Marketing executives and marketing managers involved in using the internet to market conferences, exhibitions or training courses. |
| the aim of the course |
| This course will give participants all the technical expertise they need to execute a successful internet marketing campaign including maximising the use of search engines, email campaigns and converting more of your website visitors into customers. |
| what the course will cover |
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Developing an on-line marketing strategy and integrating it into your overall conference marketing plan |
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Optimising your web sites’ relevancy and visibility with search engines |
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Managing your pay-per-click accounts |
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Assessing if there is a role for paid marketing techniques |
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Converting more of your web site visitors into customers |
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Working with sponsors who advertise on your website |
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Linking telesales with your web campaign |
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Practical Strategies for Boosting Email Response Rates |
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Conversion Strategies: Turning Traffic into Leads |
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Achieving high returns from email marketing |
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Copywriting techniques for email marketing |
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Extracting greater ROI for online efforts |
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Increasing cross-sell and up-sell capabilities by delivering relevant offers to current customers |
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Integrated multi-channel marketing |
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Evaluating the role of other technology, SMS, MMS |
| the course format |
| Course numbers will be limited to ensure the day can be very practical and business focused. Small break out groups will work through real case studies, practise techniques and develop skills. |
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Applying al the great concepts from this course has made a huge difference to my business 
