Attend this course and discover how to effectively measure ROI (return on investment) and ROO (return on objective) and integrate them into your sales processes. Alternative methodologies will be reviewed and assessed. Particular focus will be given to addressing which KPI’s should be integrated and how social media can be used to improve ROI and ROO analysis.

Course outline:

Evaluating the value of events – the importance of ROI and ROO to clients today

+ current markets and the need to prove value for money

+ setting relevant and feasible business objectives for your clients

Integrating KPI’s into event evaluation and ROI measurement

+ what deliverables can we measure?

+ determining which KPI’s are right to use for your event and your client

+ collecting data and integrating it into your ROI measurement

Understanding the difference between Return on Investment & Return on Objectives

+ defining ROI and ROO and understanding when which is most appropriate

+ integrating ROI and ROO

+ where does ROE (return on event) fit in?

Assessing and evaluating different ROI methodologies

+ evaluating the pro’s and con’s of the Philips ROI methodology

+ assessing alternative methodologies and developing a system to fit your event

+ evaluating results and calculating ROI

Implementing ROI and ROO pre-event, at event and post-event

+ integrating ROI & ROO through the event lifecycle, knowing what to measure when

+ Monitoring and coordinating the ROI process

Using technology and social media to improve ROI and ROO analysis

+ developing powerful tags to attract on-line communication

+ using social media to qualify and quantify an event

+ evaluating the use of technology at events for immediate feedback