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training for conferences, exhibitions and events |
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public courses |
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a marketing course |
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Course outline: Search Engines in Context for Conferences and Events + Search engines “am I bothered!” + Your website - be bothered! Have you thought about your event website lately? + Is your site compelling enough in the first place? + How are you speaking to your audience – delegates, speakers, sponsors? + Capture those potential delegate, speaker, sponsor details How do search engines find your event website? + How does a search engine find your event pages? + What does a spider do on my site? + How Google stores data + How do you attract the spiders more often? + The Google supplemental index Keyword research – the key to growing profitable conference websites + Keyword discovery – how do you compete? + Choosing event keywords – common mistakes + The D – A – D analysis tool (Discovery – Attractiveness – Deployment) Optimising your event web pages for search engines + Naming your event website – why the domain name and URL is important + Domain name / URL considerations + Meta tags – revisited + Title meta tags – your SEO best friend + Title meta tags – best practice + Description tags – best practice + Keywords tag – little value today Online copy – it should be different from your conference brochure + How do people read online? very differently apparently... + Top 5 ways to make your event web copy scannable + Body copy considerations + Keyword rich links in body copy + Heading tags – (H tags) + Web copy dos and don’ts Link building – the heart of good search ranking for conference sites + But first – how does Google rank your event pages? + Page Rank – measures importance of pages + The importance of inbound links to your event website + Google toolbar – page rank score + Text matching – relevancy + Trust Rank – what’s reliable? Link building – getting the links for your event + Link building – how many links for a typical event? + Checking inbound and outboundlinks + Yahoo! site explorer / Google webmaster tools + Event link building – keeping track + Reciprocal link building – as valuable? + Link building – tips for success + Online directories – choose wisely + Article posts and e-zines + Online public relations for events Web 2.0 for Conferences – it’s about connecting people + Blogs & Forums offer great opportunities for event SEO + Wonderful Wikis + Content sharing sites + Leveraging Linked-in for events + Musings on twitter & facebook – any good for events? |
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