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actionable, practical in-house
coaching to improve your team’s
All of our training courses can be tailored to your specific requirements, markets and skill sets and run as in-house programmes. In-house training allows you to combine different learning interventions in the most effective way, within the budget and timeframe you have.
We recommend in-house training incorporates follow up days to ensure all that is learnt is fully embedded and any issues which have arisen can be addressed.
Working in-house allows us to work with real data and events and adjust the level and content of the training to the knowledge and skills of the team involved. Courses can be originated from scratch or based on any of our public courses. See full list of courses…
We follow the Systematic Training Model sometimes called the ADDIE model. Simply put, we work with you to analyse needs, design and develop learning modules to meet these needs, implement the training and evaluate the impact. It’s a cycle of continuous improvement.
See our case study on in-house training with the International Bar Association.
To get the best results we will work with you to map out particular development needs and build a programme that may be delivered in one intense day or spread over four to six half day masterclasses.
Spreading the learning over a series of half days allows the participants to put in to practice new knowledge and skills and then review this with their course leader in one-to-ones.
Typically delegates submit samples of their work prior to a course and the course leader will use this to assess development needs and build these in to the course.
They will spend some time in one-to-ones giving constructive feedback on specifics.
We may recommend incorporating a special project in to the training. This is a supervised piece of work relating directly the individual’s role and is supervised by their mentor and approved by their manager.
Pairing delegates with a buddy or a peer mentor keeps participants in a programme on a constant trajectory of engagement and development throughout, culminating in unrivalled professional competence.
This follow up in-house marketing course was great and Caroline was a fantastic presenter. All of the team have said that the enjoyed the course and found the whole day interesting.Jennie Castro - Head of Markeing - IBA
Clear, concise and extremely useful. The course was very logical in terms of the order things are covered in. I am launching a new event at the moment and this course has really helped me and I feel much more confident in how to approach it.Senior Conference Producer, Incisive Media
Very inspiring – Katherine has been amazing for us, given us huge insight into industry best practice. Honestly, it is the best internal training course I’ve been on. Honest, non-judgemental, inspiring, encouraging.Senior Conference Producer, Incisive Media
The training was great, really valuable for us. We loved the interactivity, flexibility and the fact that it was tailored specifically for our business. The trainer was great and came with plenty of examples, both from within his slides, but also from past experience. The fixed agenda element of the day gave the course structure, but we were able to ask questions and deviate off topic if necessary.VP, Marketing Innovation Enterprise
The delegate sales in-house training certainly was productive and insightful too.VP, Event Management, Innovation Enterprise
I think the entire team took away some great tips and techniques and I have recommended the training.
All the feedback was extremely positive and I for one really enjoyed the training. It’s really helping the teams think about events and their impact differently; and we took much more from the training than we expected.Jason Hinkle, Head of Member Networks - ACCA
Our in-house copywriting training was excellent! We're already putting it into practice and creating posters from the course material to stick up in the office.Marketing Director, DMG Events Energy UK